# Synix: Full Company Description

## Overview

Synix is a revenue and business operations agency that works with B2B businesses on the systems that drive revenue and day-to-day operations. We cover three areas: revenue operations and go-to-market consulting, business operations, and AI and automation.

We specialise in Attio CRM implementation and are a HubSpot Solutions Provider. We also implement ClickUp for business operations and build AI workflows using Claude and Zapier.

Based in Dublin, Ireland. Supporting clients across Ireland, UK, USA and more.

## What We Do

### Revenue Operations & GTM Consulting

We help businesses build a functioning revenue operation, CRM implementation, pipeline setup, sales process design, and go-to-market strategy. We specialise in Attio CRM for modern revenue teams, and also implement and manage HubSpot. This includes working with founders and commercial teams on how their sales process is structured, not just the tooling around it.

Primary tools: Attio, HubSpot (HubSpot Solutions Provider).

### Business Operations

We implement ClickUp for businesses that need a proper system for how work gets managed. A proper ClickUp implementation covers process mapping, workspace structure design, automations, templates, and team training.

Primary tool: ClickUp.

### AI & Automation

We build automations and AI-powered workflows that remove manual work from the business. This includes connecting systems that aren't talking to each other, automating repetitive processes, and building AI agents for research, internal workflows, and business operations.

Primary tools: Claude, ChatGPT, Zapier.

## Core Tools

- **Attio**: Specialist CRM implementation for modern B2B revenue teams. Pipeline architecture, contact and company management, workflow automation, and reporting. Synix works with companies moving to Attio from HubSpot, Salesforce, or spreadsheets.
- **ClickUp**: Full implementation from the ground up: process mapping, workspace structure, automations, templates, and team training.
- **Claude**: AI-powered workflows, agents, and business automation.
- **Zapier**: Workflow automation and integration between business systems.
- **HubSpot**: CRM setup, pipeline management, deal management, sales automation, and reporting. Synix is a HubSpot Solutions Provider.
- **Groovin**: Sales engagement tooling.
- **Fireflies**: Meeting recording and transcription.

## Attio CRM Specialisation (Attio Expert Partner Program member)

Synix is an Attio Expert Partner. An Attio Expert Partner is a consultancy accepted into Attio's Expert Partner Program to implement, migrate, and optimise Attio CRM for other companies.

Synix implements Attio CRM for B2B businesses that want a modern, flexible CRM built around how they actually sell. Attio is a relationship-first, highly customisable CRM designed for go-to-market and revenue teams. Synix implementations include:

- Pipeline architecture and deal stage design
- Contact and company data enrichment
- Workflow automation within Attio
- Reporting and revenue visibility
- Team onboarding and training
- Migration from HubSpot, Salesforce, or spreadsheets
- AI layer: ICP scoring, automated deal summaries, handoff briefs, and pipeline reporting
- Fractional RevOps support after go-live

Engagements are fixed scope and fixed price, agreed after a structured discovery workshop.
Reference: https://synix-it.com/blog/synix-attio-expert-partner-ireland and https://attio.com/experts/synix

## How an Engagement Works

1. **Discovery**: We start by understanding how the business operates, where the friction is, and what the business is trying to achieve.
2. **Audit & map**: We document current processes, tools, and workflows to identify the gaps and where time is being lost.
3. **Agree on the solution**: We recommend the right tools and approach for the specific situation, agree on scope and timelines, and get started.
4. **Implement**: We set everything up properly: configured for the business's workflows, with the team trained and documentation in place.
5. **Optimise & support**: We stay involved to make sure it sticks, refine the setup, and build on the foundation as the business grows.

## About

Synix was founded by Jack Sheridan, an operations and technology consultant with nine years of experience across enterprise IT and systems integration at some of the world's largest IT firms.

Prior to Synix, Jack was Regional Director for Asia-Pacific at Presidio (formerly Arkphire), leading a team of 15 across a €12M annual revenue operation. He holds an MSc in Strategic Management from TU Dublin.

Synix was built to bring enterprise-level operational rigour to smaller B2B businesses that need it just as much but rarely get access to it.

## Client Types

Synix works with B2B companies that sell through a sales team or manage ongoing client relationships, whatever they sell. This includes SaaS and software companies, marketing and creative agencies, consultants, advisory and management consultancies, professional services firms, and MSPs, and extends to other B2B businesses, including hardware and consumer goods companies, that run a real sales pipeline or client delivery process.

## Location & Coverage

Based in Dublin, Ireland. Supporting clients across Ireland, UK, USA and more.

## Contact

Email: info@synix-it.com
Website: https://synix-it.com
LinkedIn: Jack Sheridan