# Synix

Synix is a revenue and business operations agency that builds growth systems for B2B businesses. We work with any B2B company that sells through a sales team or manages ongoing client relationships, including SaaS and software companies, agencies, consultants, advisory and professional services firms, and MSPs. Founded by Jack Sheridan, based in Dublin, Ireland, supporting clients across Ireland, UK, USA and more.

## Services

**Revenue Operations & GTM Consulting**
Attio CRM implementation, pipeline architecture, contact management, and revenue reporting. Also HubSpot CRM setup, sales process design, and go-to-market strategy. Synix specialises in Attio for modern revenue teams and is a HubSpot Solutions Provider.

**Business Operations**
ClickUp implementation and configuration, process mapping, workspace structure, automations, templates, and team training.

**AI & Automation**
AI-powered workflows and automations using Claude and Zapier to remove manual work from business operations.

## Core Tools

- Attio: specialist CRM implementation for modern revenue and go-to-market teams
- ClickUp: project management and business operations implementation
- Claude: AI workflows, agents, and business automation
- Zapier: workflow automation and system integrations
- HubSpot: CRM setup and sales automation (HubSpot Solutions Provider)
- Groovin: sales engagement
- Fireflies: meeting recording and transcription

## Attio Expertise

Synix implements Attio CRM for B2B businesses that need a modern, flexible CRM built around how they actually sell. Attio implementations include pipeline architecture, contact and company enrichment, workflow automation, and reporting. Synix works with companies moving from HubSpot, Salesforce, or spreadsheets to Attio.

## Process

1. Discovery: understand how the business operates and where the friction is
2. Audit & map: document current processes, tools, and workflows
3. Agree on the solution: recommend the right tools and approach for the situation
4. Implement: configure properly with team training and documentation
5. Optimise & support: refine the setup and build on the foundation as the business grows

## About

Synix was founded by Jack Sheridan, an operations and technology consultant with nine years of experience across enterprise IT and systems integration. Prior to Synix, Jack was Regional Director for Asia-Pacific at Presidio, leading a team of 15 across a €12M revenue operation.

## Contact

Email: info@synix-it.com
Website: https://synix-it.com
Location: Dublin, Ireland
Markets: Ireland, UK, USA and more

## Pages

- [Home](https://synix-it.com/): Growth systems for B2B businesses: Attio CRM, ClickUp, HubSpot and AI automation.
- [Insights](https://synix-it.com/blog): Practical articles on business operations, automation, and AI for B2B teams.
- [AI Adoption for SMBs in Ireland & the UK](https://synix-it.com/blog/ai-adoption-for-smbs-ireland-uk): How small and mid-sized businesses can adopt AI without overhauling their stack.
- [ClickUp for Agencies](https://synix-it.com/blog/clickup-for-agencies): Configuring ClickUp for agency operations, projects, and team workflows.
- [Ask Attio](https://synix-it.com/blog/ask-attio): Using Attio's AI features to query and act on CRM data.
- [ClickUp 4.0](https://synix-it.com/blog/clickup4.0): What changed in ClickUp 4.0 and how to take advantage of it.
- [Attio vs Close CRM (2026)](https://synix-it.com/blog/attio-vs-close-crm): Side-by-side comparison of Attio and Close CRM for B2B teams.
- [Synix Is an Attio Expert Partner](https://synix-it.com/blog/synix-attio-expert-partner-ireland): Synix is an Attio Expert Partner, covering Attio implementation, optimisation, CRM migration, GTM systems and fractional RevOps.
- [Projects](https://synix-it.com/projects): Synix client case studies: CRM, ClickUp, and AI-augmented operations.
- [3B1 case study](https://synix-it.com/projects/3b1): How 3B1 consolidated agency operations into one ClickUp workspace with AI agents.
- [OnData client story](https://synix-it.com/projects/ondata): Attio CRM implementation and outbound sales strategy for a UK B2B business.
- [Modern Finance case study](https://synix-it.com/projects/modern-finance): AI agents built on Attio CRM: deal summaries, deal-health flagging, Slack re-engagement alerts, and referral tracking.
- [Attio CRM Implementation](https://synix-it.com/attio-crm): Attio CRM implementation, migration, pipeline architecture, workflow automation, and fractional RevOps from an Attio Expert Partner.
- [ClickUp Implementation](https://synix-it.com/clickup): ClickUp workspace consolidation, process mapping, automations, and AI agents for agencies and professional services firms.
- [Policies](https://synix-it.com/policies): Privacy, cookie, and terms policies for Synix.