Building a structured, AI-native CRM in Attio.
Synix supported OnData with a CRM setup in Attio with custom pipeline architecture, ICP scoring model, and enriched contact records.
Client & project.
OnData are a specialist data and analytics consultancy focused on the luxury hospitality industry, supporting everything from independent luxury collections to larger luxury groups and members' clubs across the world. They hold partnerships with leading data solutions providers and are deeply embedded in their clients' environments.
Over the years, OnData had mostly grown through referrals and were looking at how to expand and build a proper customer acquisition engine.
Before building anything, we spent time understanding their business, their services and their clients, and built an ICP framework that has become the core of their go-to-market strategy. We then designed Attio as their CRM, mapped to how their business actually works and ready to support the new sales motion.
"Jack is an outstanding consultant. We're a data and analytics consultancy looking to setup a new Attio CRM. Jack's contribution far exceeded the initial Attio setup. He also helped us to redefine our entire GTM strategy. Highly recommended if you're trying to increase B2B sales."
Thinking about a CRM rebuild?
If your team is running sales out of spreadsheets or a CRM no one actually uses, we can help.